Furniture start-up Iqrup + Ritz is pleased to announce it’s design collaboration with EDIDA winning homeware brand Safomasi.  

Safomasi for Iqrup + Ritz consists of a range of exclusive upholstery fabric options for sofas, armchairs and beds. The collections are available via the website.

Patterns have been selected from Safomasi’s hot selling Pushkar, Alleppey and Crane collections. The tones have been updated to complement Iqrup + Ritz’s current colour palette and furniture lines. Safomasi for Iqrup + Ritz are hand printed and come in a fine luxurious cotton linen that works perfectly for upholstery. Safomasi for Iqrup + Ritz also includes a complementary cushion collection.

Find out more about Iqrup + Ritz and Safomasi.

We’ve loved Safomasi’s prints ever since we saw them at India Design ID last year. It was a real pleasure working with Sarah and Maninder. The hard part was restricting the selection to just a few of their beautiful patterns.
— Iqrup Dhamija, founder Iqrup + Ritz
It was really exciting for us to see our prints come to life on Iqrup + Ritz’s beautifully crafted furniture. I love the earthy colour palette that we developed together, so different from our original colour ways but it works brilliantly.
— Sarah Fotheringham, Co-founder, Safomasi


Safomasi for Iqrup + Ritz's Pushkar Camel is an amazing pop print of camels from Pushkar. Every year, thousands of camels are brought to be traded at the Pushkar Camel Fair. It’s an incredible sight, with traders doing business whilst tourists watch camels dancing and locals compete for the best moustache. From decorated camels to snappily dressed traders, Sarah (Safo) and Maninder (Masi) have interpreted the colours and ornaments to create a mesmerising print.  Complemented by Bamboo Weave Cobblestone fabric.

SAFOMASI FOR IQRUP + RITZ: coconut palm pickers

Safomasi for Iqrup + Ritz introduces you to the Coconut Palm Picker print inspired from all the way down south of India. Capturing the lush tropical landscape of Kerala in colourful hues of fresh greens, blues and coral. Coconut pickers climbing up palms are paired with woven bamboo leaf patterns in a rust colour.

SAFOMASI FOR IQRUP + RITZ:  japanese cranes

Safomasi for Iqrup + Ritz's Crane is based on sketches and memories while travelling through the two fascinating sides of Japan. The hand printed pattern is inspired by the belief in Japan that a string of one thousand origami cranes will bring good luck. Available in Blue and Gold.

press enquiries

For any more any information, high-resolution images and sourcing of products for photo shoots, please contact us on / +91-9599110672 / +44 777 426 9791. Link to Iqrup+Ritz Brandbook